Insights Insights into omnichannel data and full-funnel analytics to optimize the performance of your digital campaigns. The Lights, Camera, Impact: Measuring Brand Sponsorship in Streaming Content The AI Accuracy Imperative for Brands Track Your Brand’s Generative AI Presence for Smarter Marketing Rethinking the Digital Pathway: Should CPG Brands Drive Traffic to Their Own Website or Retail Partners? Why Your Digital Campaign Analysis is Probably Wrong: The Importance of Omnichannel Sales Analytics About the Purchased Insights Blog
