In-Store Behavior Data + Qualitative
How do consumer shop for your category and brand in-store, and what are the reasons for their behavior? With Shopalong™ In-Store you can follow actual shopper journeys and identify opportunities to optimize consideration and purchase for your brand.
Data captured includes:
- Shopping occasion
- Stores visited, time & date stamped
- In-store touchpoints and activities
- In-store experience
- Visit pathways
- Receipt-validated purchase behavior
- Qualitative shopper feedback to capture ‘why’
Identify the touchpoints that drive in-store visits and purchase behavior. Uncover reasons for non-purchase behavior and and find opportunities to optimize in-store customer experience.
Looking for an omni-channel view of the consumer pathway? Shopalong™ Omnichannel combines our Shopalong™ In-Store and Shopalong™ Digital data to give you a complete view of the omnichannel purchase path from a single, verified and opt-in data source.