Real Results, Real Impact
Explore how we've helped brands across industries to measure the omnichannel impact of their digital touchpoints.
The AI Visibility Gap
Why established brands must stay visible above the fold in AI-generated results — and what happens when they don't. A controlled experiment with 604 participants reveals the true cost of displacement.
Learn More
Rethinking the Digital Pathway: Should CPG Brands Drive Traffic to Their Own Website or Retail Partners?
A meta-analysis of 16 CPG studies across six markets reveals that driving traffic to brand.com generates 44% more revenue per 100,000 shoppers than sending traffic to retailer.com — despite lower click-through rates.
Learn More
Lights, Camera, Impact: Measuring Brand Sponsorship in Streaming Content
How Purchased used a longitudinal test-and-control methodology to quantify brand and sales lift from a streaming platform holiday special sponsorship.
Learn More
Why Your Digital Campaign Analysis is Probably Wrong
Learn how your company can measure the true impact of its digital ad spend by embracing an omnichannel approach that analyzes online and offline behaviors.
Learn More
The AI Accuracy Imperative for Brands
AI can sometimes generate misleading or inaccurate responses when queried about brands and products. Why this is a problem, and what you can do to protect your brand.
Learn More